You've certainly experienced this before yourself. You're writing to a client, or following up with a potential customer. However, you don't receive a reply. Then, you find out your contact is working somewhere else. What is their new email address? And who has replaced them at the original company?„Pipebooster “It monitors all contacts, immediately alerts you to similar situations, and instantly finds new contact details. All we need is a name and company name," says CEO Vlastimil Vodička.
Nowadays, it's a problem for everyone who is in contact with clients or users. Those who were buying a few months ago have gone silent. Users who were active have vanished overnight. There are no new orders. And only after several months do you find out it's because your key contact has long been working elsewhere. The platform is now intended to help with this and more. Pipebooster from the workshop of the company Leadspicker.
„Based on a person's name and company name, Pipebooster identifies anyone who is traceable on the internet. If someone in your database changes their workplace or job position, the system will notify you. Pipebooster also finds new contact details and, if you use any of its integrations, it updates and records everything directly in your CRM (customer database). It will even draft an email for you, allowing you to congratulate that person on a promotion or wish them good luck in their new job, thereby continuing your previous communication,“ lists Vlastimil Vodička, outlining the platform's key features.
The technology's applicability is broad. It primarily focuses on the area of sales and marketing, but it also registers interest from companies in the HR/Recruitment segment, or even from investment funds that want to be informed, for example, when a former employee of a tech unicorn changes their job position to „founder“ or „CEO“ at a newly established company. However, Pipebooster can also be used simply to enrich a database with missing data or to find contacts for people you want to meet, for instance, at a startup conference.
Successful projects often start with someone embarking on something that doesn't exist in the market or doesn't function according to their expectations. Is Pipebooster this case?
„Every week, when I looked at our reports, I wondered how come companies who always bought from us at this time of year suddenly wanted nothing. How come I wasn't seeing any invoices? Where were they? When we investigated what was happening, my sales colleagues and I found out that the contact persons who had gone quiet had already listed on LinkedIn that they had been working elsewhere for even half a year. …“
Which happens quite often, doesn't it?
„Yes, nowadays people change jobs more often than ever before. And if you can't pick up on this in time, you risk losing a customer. At the same time, a person who already knows you and has moved to a new company is a huge opportunity to gain a new client. So we thought we would combine these two things – we will pick up on changes in time to prevent customer loss, and at the same time we will take advantage of the fact that it is much easier to reconnect with people who already know you at their new work email address. All salespeople know that even B2B sales are still about relationships and people.“
However, doesn't Pipebooster take their valuable contacts from successful sales managers?
„It would be great if someone could use our tool and immediately become a top-tier salesperson. But I think there are more factors involved. Nevertheless, you're hitting on the right thing – the best salespeople already operate this way. They maintain their network of contacts, and as soon as they need to get into a company, the first thing they check is whether they know anyone there. Essentially, we've just automated a well-known and proven process that until now was manual and time-consuming work, involving spending a huge amount of time searching on LinkedIn.“
So you'll do it for them now?
„We've automated this process, added email retrieval, and ensured it's scalable and integrable with the tools you already use. It's important that a company can start using Pipebooster without having to learn a new tool or change its existing processes.
Pipebooster, however, doesn't only focus on people who have left companies, but also on those who have stayed or newly joined the company. We call this „account tracking.“ It works like this: when you as a salesperson want to get into a company, there are various routes. The best is to contact someone who already works in that company and knows you. The second-best option is to approach someone who doesn't know you that well, but has worked in a company that is or was your client, and the third option – and in our opinion, the most common one – is that you don't know anyone in the company, but you find someone who is new to the given position.“
What's the advantage in that?
„Starting a new job presents a unique opportunity to gain a new client. Such a person is often full of enthusiasm, and if it's a new manager, for example, they are also open to trying new things, changing outdated processes, and often have their own budget allocated for it.“
What about when I want to reach the person who manages the salespeople at a company? But there are a lot of people working there, and it's not easy to find their contact details through open sources. What do I do?
„You just need to define the types of companies and job positions that interest you, and new leads will be sent to your CRM with information on whether they are a former client, someone who has recently been promoted, or someone who is completely new. This will allow you to find out, for example, if you have any mutual contacts or past connections within the target company.“
Does your work end here?
„No. If our user connects Pipebooster to their CRM system and email, they can further automate their work. For example, when identifying a contact who has changed jobs, Pipebooster can immediately assign a task for the responsible salesperson to get in touch with them. Furthermore, we are able to immediately create a personalised message in the email using a template, which the salesperson can simply check before sending.“
And what if LinkedIn doesn't work? Do you have a problem?
„I understand where you're coming from… From the user's perspective, Pipebooster works such that you don't even need a LinkedIn account. Regarding the source of information about current employment, our technology is largely based on searching through search engines like Google, Bing, etc. Essentially, we've automated the same process that people do today – entering a first name, last name, and company name into Google and seeing what comes up. Today, the most up-to-date information about who works where can indeed be found on LinkedIn, so if LinkedIn and Google were to disappear, that would be a problem, but only until someone new replaced them.
How complex is it for a company or an average person to start using Pipebooster?
„Very simple. It's a SaaS (Software as a Service) product, so anyone can try it out for free immediately without any implementation. The cheapest subscription starts at just $39 (approx. 900 CZK), with the final price depending on how many contacts and how often you want to track. We've gifted new users their first 250 credits for free.“
